
The “red-hot” rental market is beginning to cool, unique knowledge offered to the BBC reveals, however tenants say they’re nonetheless caught in a worth entice.
The value for renters who transfer house and tackle a brand new tenancy has risen at its slowest price for practically three years, in accordance with property portal Zoopla.
But it’s nonetheless going up, and 17 potential tenants on common are chasing each accessible house.
The image additionally varies significantly in numerous areas. One couple in Birmingham stated they felt “defeated, remoted, panicky and offended”.
“It’s laborious to remain motivated at work when it seems like the entire laborious work that you just do is simply to maintain your head above water,” stated Mike Buller, who’s aged in his 40s and lives along with his spouse Lisa.
Rent rises for brand new lets – folks shifting house to tackle a brand new tenancy – have slowed within the UK’s second largest metropolis however – as within the overwhelming majority of areas – are nonetheless going up.
The couple, who’re attempting to save lots of to purchase their very own house, stated solely an enormous drop in rents would have a noticeable affect.

The Zoopla knowledge, shared with the BBC, reveals that affordability of renting has improved, with hire rises for newly-let properties now roughly on a par with growing earnings. The knowledge doesn’t embody these people who find themselves renewing a rental settlement in present properties.
The 5.7% improve in UK rents within the yr to the top of June was the slowest rise recorded since September 2021, the information suggests.
The value went up by just one.6% within the first six months of this yr – once more the slowest rise throughout any half yr for 3 years.
“We have moved from a red-hot market over the past couple of years, to 1 which remains to be scorching, however cooling,” stated Richard Donnell, government director at Zoopla.
Despite the slowdown, renting remains to be 20% costlier than a few years in the past, he stated, forcing some tenants to share with different tenants or decrease their expectations.
Less intense competitors is partly behind the slowdown. Last yr, about 30 to 35 tenants have been chasing each accessible property. That has dropped to 17, in accordance with Zoopla figures, however that’s nonetheless two or thrice the extent of competitors seen earlier than the pandemic.
Various lettings businesses have additionally reported shorter queues to view.
A variety of elements are at play in the case of falling demand, with college students and graduates among the many key drivers.
A drop in scholar numbers, partly these from abroad, has lowered competitors in some areas. Meanwhile, some graduates – spooked by the prices concerned – have moved again into the household house.
“About 80% of my pals completed college and went straight house to stay with their dad and mom,” stated Monty Savage, who shares a flat along with his cousin in Nottingham.
He graduated final yr, has a job, and after he has paid his hire of £1,100 a month, depends on his dad and mom to assist financially with different payments.
Separate analysis from property company Savills suggests parental assist continues into homeownership. Its evaluation of trade knowledge discovered that 57% of first-time consumers – a complete of 164,000 – had household help in shopping for their first house with a mortgage in 2023. That was the very best proportion for 11 years.
Postcode variations
Renters shifting house in Monty’s house metropolis of Nottingham noticed costs truly falling barely within the first half of the yr in contrast with the identical interval in 2023, in accordance with the Zoopla research.
The value of rents in Brighton, London and Glasgow additionally dipped.
Mr Donnell stated native markets differed, with some seeing extra funding in rental property, and a few having “overshot” with rising rents. That meant they needed to fall to change into inexpensive for potential native tenants.
On the flipside, some first-time consumers had seen mortgage charges fall sufficiently to have the ability to cease renting and purchase a house.

In Derby, regardless of the proximity to Nottingham, rents are growing. Imogen Pearson stated the depth of competitors had been ridiculous. She stated she had misplaced out on some properties as a result of folks paid a deposit earlier than even going to a viewing.
“I might perceive that in someplace like London or Manchester, however not within the suburbs of Derby,” she stated.
“The extra money you spend, the longer you must hire.”
Ultimately, the variety of properties accessible to hire has did not develop since 2016, in accordance with Mr Donnell, whereas demand has risen – therefore the rising prices for tenants.
Despite a 39% fall in rental demand prior to now yr, he stated the scenario would solely change into extra inexpensive for these on low incomes or reliant on advantages when extra properties change into accessible.
In the meantime, folks should hunt round, work out what they’ll afford and the place, and speak to native brokers with data about what is out there.
Zoopla bases its figures on its listings knowledge, which covers about 80% of properties listed for let.

How you will get to the entrance of the renting queue
Agents say there are some easy methods to make it simpler to safe a rental property, together with:
- Start looking nicely earlier than a tenancy ends and enroll with a number of brokers
- Have payslips, a job reference, and a reference from a earlier landlord handy
- Build up a relationship with brokers within the space, however be ready to widen your search
- Be certain of your funds and calculate how a lot you’ll be able to provide upfront
- Be conscious that some brokers provide sneak peeks of properties on social media earlier than itemizing them
There are extra suggestions right here and assist in your renting rights right here.