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Google hosted Think Apps 2024 in Lahore on Wednesday, bringing collectively almost 350 of Pakistan’s high builders, alongside world and regional trade leaders and consultants, in accordance with a press release issued on Thursday.
Building on the success of Think Apps in 2023, this yr’s occasion, the most important for the trade, centered on empowering builders to harness AI to drive innovation, progress, and sustainability in Pakistan’s increasing app trade.
One of the most important alternatives for Pakistani builders is creating high-quality, sustainable video games. Beyond that, reaching customers internationally stays a high precedence.
To double down on its dedication to supporting builders, Google is launching new programmes in 2024:
Game design masterclass: This programme brings collectively Pakistan’s most gifted recreation builders from the nation’s high studios, educating them to create high-quality video games by a devoted 6-month program.
Google adverts academy: These are in-person offline hackathon workshops in Lahore and Islamabad the place advertising and marketing professionals from throughout Pakistan’s high studios can entry in-person coaching, specializing in app progress methods.
Build with AI and Cloud AI Study Jams: Developers may deepen their experience by hands-on AI and Cloud coaching. To date, greater than 9,300 builders have been educated beneath this program.
These programmes construct on present initiatives by Google to assist builders in Pakistan, together with Google App Academy, which has reached over 800 members so far.
These on-line workshops for advertising and marketing professionals present in-depth data on important advertising and marketing subjects maximizing attain and profitability, and are localized in Urdu.
Additionally, Google is deepening engagement at key occasions just like the Google Developer Conference (US), CXO meetups in APAC, and APAC’s App Summit, connecting leaders of Pakistan’s high gaming & app studios expertise with world friends.
“Pakistan’s app and gaming trade has a excessive potential for long-term future progress,” mentioned Farhan S Qureshi, Google’s Director for Pakistan.
“Think Apps 2024 is a testomony to our dedication to empowering native builders. By offering entry to our AI-powered merchandise and assets, we goal to assist them create distinctive video games and apps, drive profitability, and construct sustainable companies.
“This will subsequently unlock the chance to enhance the nation’s financial system by digital export proceeds and supply high-value employment. Google stays devoted to investing in Pakistan’s developer ecosystem and supporting its journey to world success,” the director concluded.
